On October 23, the Changan Hunter K70 was officially launched, with an official guide price starting at 192,900 yuan. At the same time, a derivative model specially built for outdoor living—the Changan Hunter K70 Feizhu Edition—also went on sale, priced at 249,800 yuan. With the arrival of the Changan Hunter K70, Changan Hunter further improves its product layout of "dual-scenario pickup trucks for both production and lifestyle," and, relying on the unique value of extended-range technology, achieves full-scenario coverage from field operations to off-road recreation.
Over the past decade, pickup trucks have long been bound by their "cargo vehicle" identity—15-year mandatory scrapping, restricted entry into cities, and a single scenario were three persistent shackles. But the turning point has arrived: by the end of 2025, more than 90% of prefecture-level cities nationwide had lifted restrictions on pickup trucks entering cities, and 11 provinces had achieved full-area liberalization; in the same year, domestic pickup truck sales reached 589,000 units, up 11.8% year on year, among which new energy pickups totaled 73,000 units, surging 243% year on year, with penetration rising from 4.3% in 2024 to 9.15%. As "liberalization" tears off the tool-vehicle label and "new energy" erases anxiety over electricity use and recharging, pickup trucks are transforming from production tools into dual-attribute carriers of "production + lifestyle," and the Changan Hunter K70 happens to stand right at the starting point of this value-reconstruction curve.
From "work partner" to "off-road toy": Changan Hunter continues to lead the value upgrade of pickup trucks
For a long time, the domestic pickup truck market has adhered to a development logic that prioritizes "tool attributes": fuel-powered pickups focus on cargo hauling and basic mobility, while field operations require self-provided generators for power supply, which is noisy, cumbersome to operate and maintain, and difficult to adapt to emerging scenarios such as plant protection operations, engineering inspections, and emergency rescue. At the same time, insufficient power supply also makes it difficult to meet the needs of leisure travel such as camping, crossing expeditions, and long-distance self-driving, leaving products and users' actual usage scenarios misaligned for a long time.
Relying on extended-range technology, the Changan Hunter series breaks the industry shackles of limited power and single scenarios of traditional pickups, meeting both the high-frequency electricity demand and long-distance mobility needs of field operations, while also carrying users' aspirations for leisure and off-road outdoor life. To meet user needs more precisely, the family has created a differentiated product matrix. Among them, the Changan Hunter K50 is positioned as a fully electric operation extended-range pickup, centering on the three core values of "full-scenario electricity use, all-time electricity use, and all-device electricity use," and providing a new work-vehicle solution for high-power-consumption field scenarios such as drone operations, emergency rescue, power inspections, and engineering construction.
The Changan Hunter K70 launched this time focuses on the hardcore off-road track, targeting off-road enthusiasts, secret-realm crossing travelers, and long-distance living players, completing the brand's segmented map in the off-road field and further expanding the scenario boundaries of the pickup category.
The K70 is not an isolated product, but the final piece of the Changan Hunter "three-arrow" matrix. From the first super extended-range pickup, the Changan Hunter, in 2024, to the K50, which won the hybrid pickup sales championship in 2025 (focusing on fully electric operations, drone inspections, and emergency rescue), and now to the K70, which focuses on hardcore off-road, Changan uses a differentiated arrangement of "work K50—off-road K70—living Feizhu Edition" to drive the same set of extended-range technology into both ends of "production" and "lifestyle" at the same time. In a "one superpower and three strong" landscape where Great Wall dominates alone with about 45% share, Changan chooses not to clash head-on in the traditional fuel red ocean, but instead uses new energy to carve out the nearly blank segment of "extended range" in the pickup track—a typical "lane-change overtaking."
Changan Hunter K70 creates a new category of extended-range off-road pickup trucks
Off-road players often face problems such as easy chassis impacts, difficulty escaping from extreme road conditions, range anxiety on long journeys, and insufficient power supply after reaching camp. During secret-realm crossing in western Sichuan, the Changan Hunter K70 demonstrated excellent passability, all-terrain adaptability, strong escape performance, and stable long-range endurance and other hardcore off-road strengths, with full-scenario crossing support online.
Welding together the two seemingly contradictory words "extended range" and "hardcore off-road" for the first time is the K70's most industry-history-worthy stroke. Global pickup electrification has long been an open card: Ford F-150 launched a hybrid, and Rivian R1T and Cybertruck pushed pure electric pickups into the mainstream, but off-road crossing with "long range, strong escape capability, and no recharging anxiety" is precisely the weakness of pure electric and the sweet spot of extended range. Changan has brought the passenger-car large-battery extended-range solution down to a body-on-frame hardcore chassis, retaining the instantaneous torque of electric four-wheel drive while using the range extender to secure the range bottom line in no-man's land—this route has allowed Chinese brands to take half a step ahead of traditional giants on the proposition of "electric off-road pickups."
Off-road passability: go anywhere. Approach angle 38°, departure angle 28°, minimum ground clearance 245mm, easily handling extreme road conditions such as shell craters, riverbed roads, mud, sand, and snow, paired with LT285/70R17 all-terrain AT tires, a stock vehicle can drive straight into no-man's land. The 2.0T Blue Whale high-power range extender is paired with dual-motor four-wheel drive, with a combined maximum power of 260kW and peak torque of 559N·m; power is available on demand, starting and climbing are effortless, and it can easily summit Bilutu Peak, the world's highest sand dune.
All-terrain adaptability: escape when in trouble. Equipped with 10 major driving modes, off-road modes such as mountain, sand, snow, mud, and wading can be switched with one button for all-terrain adaptation; combined with a professional Off-Road scenario assistance system, it displays altitude, body angle, and differential lock status in real time, making vehicle information clear at a glance and crossing extreme road conditions easier. The pickup industry's first electric-drive two-speed axle, when switched into low-speed four-wheel drive, amplifies wheel-end gear ratio by three times, giving more confidence when escaping from stuck-in-sand or slipping-in-mud situations; paired with a 2.5-ton factory-compliant towing qualification, it can rescue stuck or broken-down vehicles, allowing you to enjoy the wild with passion and reliability.
No range anxiety, no power loss during crossing. CATL 43.47kWh large battery, NEDC pure electric range 150km, supports 2C fast charging, SOC 30%-80% charging time only 16min, easily meeting short-distance travel and camping leisure needs; NEDC combined range exceeds 897km, and based on a single-day crossing mileage of 300km, it can satisfy a two-day one-night field trip without recharging; carrying a portable fuel can in the cargo box provides worry-free range for long-distance crossings of over 1000km. In addition, 30kW super external discharge can simultaneously power 35 parking air conditioners or 13 hot pot tables; the independent discharge panel inside the cargo box is equipped with dual 220V sockets and can also discharge synchronously with the 30kW output, achieving electricity freedom for multi-family and group outdoor camping.
30kW external discharge, able to power 35 parking air conditioners at the same time—the K70 redefines the "pickup" as a "mobile power station." This is not showing off: in field scenarios such as plant protection operations, power inspections, and emergency rescue, stable power supply has long relied on bulky diesel generators (average daily cost about 300 yuan); after replacing them with batteries plus external discharge in extended-range pickups, the previous-generation K50 alone cut the charging cost of over a hundred DJI battery packs to about 120 yuan. As the core outdoor economy market exceeds 248.3 billion yuan in 2025 and overnight self-driving becomes a new trend among young people, the composite value of "one vehicle equals campsite, power source, and transportation" is becoming a key fulcrum for pickups shifting from tools to lifestyle.
Battery reliability with backup in emergencies. The battery pack has five major safety protections, featuring a cage-style battery anti-collision structure, all-weather thermal management temperature control technology, high safety with zero thermal propagation, high-strength roll-formed steel box body, and IP68 sealing grade; it is collision-resistant, waterproof, and dustproof, providing more confidence when crossing complex scenarios such as gravel, Gobi, and wading. Reinforced by a body-on-frame rigid chassis and 6 airbags, it safeguards everything from battery safety to body structure, so you can feel assured wherever you go.
Changan Hunter K70 Feizhu Edition unlocks a new lifestyle of wilderness living
As the first extended-range living RV, the Changan Hunter K70 Feizhu Edition balances hardcore off-road performance with comfortable living experience. Vehicle dimensions are 5730×2150×2200mm; driving it out makes a scenery line in itself, full of wildness. The aviation-grade all-aluminum camper box is lightweight and easy to remove, calmly adapting to both daily commuting and distant living. Inside the camper box are a 2m × 1.7m push-pull over-cab bed and a 1.6m × 0.6m folding small bed, accommodating rest for a family of 3-4; with a folding dining table and folding sink, the space switches flexibly as needed. Outdoor-specific tarpaulin, a 70L fresh water tank, shower kit, and more bring a star-rated home feeling into the wilderness, offering steady comfort like home even in the wild.
Summary:
As pickups shed the cargo-vehicle label, the consumer market has split into two major demands: some users still value the production and work tool attributes, while others treat pickups as lifestyle carriers for off-roading, camping, and living. In the past, industry products often separated the two: work pickups lacked recreational attributes, and off-road pickups had weak power supply capability for field operations.
The significance of the Changan Hunter K70 matrix is not merely adding another hardcore pickup, but validating that extended-range technology can simultaneously cover the two major scenarios of production and lifestyle. From an industry trend perspective, future competition in the pickup market will no longer simply compare power, size, and cargo capacity; scenario-based solutions and comprehensive new energy capabilities will become the core dividing line.
Veteran strong players such as Great Wall firmly hold the fundamental base of fuel-powered pickups, while new players represented by Changan Hunter use extended range as a lever, entering from segmented scenarios such as work, off-road, and living to seize the incremental market of new energy pickups. The pickup industry has already bid farewell to the era of mere tool vehicles; whoever can integrate transportation, mobile power station, and outdoor living space will grasp the discourse power under the wave of pickup passengerization. The arrival of the Changan Hunter K70 represents Chinese pickups officially entering a new competitive stage of "capable in the wild, capable with electricity."
