Original: Northern Auto Market, Wu Shuhao
On October 23, the Roewe brand's blockbuster model for its 20th anniversary — the Roewe Jiayue 07 — was officially launched. The new vehicle is offered in four configuration versions, with a limited-time benefit price of 119,800–144,800 yuan. As the industry's first AI-native family large five-seat SUV, the Roewe Jiayue 07 reshapes the value ceiling of 10–15万元-class family SUVs with its native AI architecture, high-level intelligent driving, class-leading space, ultra-long range, and all-around comfort features, bringing inclusive high-end intelligent mobility experiences to family users.
To give back to market enthusiasm and user trust, Roewe has simultaneously launched launch limited-time benefits worth up to 76,601 yuan. The entire lineup comes standard with the Doubao intelligent cockpit assistant, and the LiDAR version can be upgraded for free to the Momenta R7 world model high-level function package. At the same time, users can enjoy an AI rapid hot-and-cold refrigerator, a rear-seat AI companion eye-protection entertainment screen, and multiple vehicle-usage guarantee benefits, comprehensively lowering the purchase threshold and maximizing the new car's cost-effectiveness advantage.
The new vehicle is developed from the ground up based on SAIC's CPP AI-native technical architecture, focusing on real family travel scenarios and integrating high-level intelligence, comfortable driving and riding, practical space, and long-range capability. Since pre-sales opened on September 21, the market heat of the Roewe Jiayue 07 has continued to rise, with test-drive and showroom traffic at more than 500 stores nationwide remaining at high levels. Cumulative orders have now exceeded 51,827 units, demonstrating remarkable market recognition.
Judging from the profile of pre-sale users, the new vehicle precisely captures family travel needs. Data shows that 89.54% of users mainly travel with family members, and 71.50% are families with children. Parent-child outings, whole-family commuting, and long-distance self-driving are the core usage scenarios. Users have higher requirements for in-car space, ride comfort, intelligent safety, and range practicality, which is also driving family SUVs to upgrade comprehensively from "adequate" to "easy to use, intelligent, and thoughtful."
In terms of space and comfort, the Roewe Jiayue 07 demonstrates class-leading family-oriented strength. The new vehicle features 1,339 mm of ultra-large vertical space and 3,237 mm of ultra-long longitudinal space, with 41 humanized storage spaces throughout the vehicle. An 834 L regular trunk pairs with an 81 L independent front trunk, and the duplex storage layout is flexible and versatile, easily accommodating strollers, outdoor gear, and large luggage to meet diverse family loading needs. In terms of range, the new vehicle offers 320 km of CLTC pure electric range and 1,480 km of combined range, confidently handling both daily all-electric commuting and holiday long-distance self-driving, completely eliminating range anxiety.
At the same time, the new vehicle is equipped with NASA-standard dual zero-gravity seats, an AI rapid-cooling hot-and-cold dual-use refrigerator, a rear-seat AI companion eye-protection entertainment screen, and other premium features, comprehensively enhancing the quality of family travel. Currently, more than 80% of users directly choose the top trim version, fully confirming consumers' high recognition of the Roewe Jiayue 07's fully equipped strength and class-leading value.
Intelligent driving is the core trump card of the Roewe Jiayue 07 and also its greatest differentiated advantage in the segment. The new vehicle becomes the only family SUV in the 130,000 yuan class equipped with the Momenta R7 world model, building an industry-first-tier integrated software-hardware intelligent driving solution based on the X7 large-model dedicated chip. The system can precisely adapt to high-frequency complex road conditions such as morning and evening rush-hour congestion, narrow city roads, and intricate streets and alleys, delivering smooth driving and accurate recognition throughout and greatly alleviating commuting fatigue.
In parking scenarios, the new vehicle can confidently handle narrow parking spaces, supporting automatic mirror adjustment and precise positioning, effectively solving family users' parking difficulties. Terminal test-drive data shows that 77% of users place an order on the spot after personally testing the high-level intelligent driving functions, and real-world road performance has received widespread praise from users. Qian Yang, general manager of the Roewe Brand Division, said: "Whether a car drives well or not, don't look at the ads — look at the results. For the Jiayue 07, everyone who has tried it says it's good."
At the cockpit intelligence level, the Roewe Jiayue 07 is the industry's first to feature the Doubao full-scenario cockpit assistant, achieving a leapfrog upgrade of AI interaction from passive response to proactively understanding people. During commutes, the Doubao assistant can organize information, sort out work ideas, and generate documents and mind maps with one click, efficiently using fragmented travel time. During parent-child trips, it can provide fun popular-science content, interactive companionship, and knowledge Q&A, acting as an intelligent teacher on the go.
Relying on FaceID facial recognition and a multi-member family account system, the vehicle can precisely identify each occupant and automatically match personalized preferences for seats, massage, air conditioning, ambient lighting, and more. It also has continuous learning capability, remembering family members' vehicle-use habits and physical conditions and dynamically adapting function settings, achieving "the more it is used, the better it understands the family," making intelligent travel warmer.
As an innovative work for Roewe's 20th anniversary, the Jiayue 07 carries the brand's 20 years of technological accumulation and the system strength of SAIC Group. Relying on global large-scale vehicle-manufacturing experience, a rigorous quality-control system, and mature supply-chain coordination capabilities, the new vehicle achieves technology democratization, class-leading equipment, and accessible pricing.
Standing at a new starting point, the Roewe Jiayue 07 empowers family travel with AI-native technology and redefines the new standard for family SUVs with large space, long range, high intelligence, and all-around comfort, bringing high-end intelligent technology into more Chinese households. In the future, Roewe will continue to deepen its cultivation in the family travel segment and, with continuously iterating hardcore technology, create smarter, more comfortable, and more reassuring travel lives for users.
