At the 2025 Shanghai Auto Show, Deepal and Huawei Qiankun jointly unveiled the family large six-seat smart flagship SUV — the Deepal S09, positioning itself as a "new benchmark in the 9 series" to enter the high-end new energy market. Following its launch, the new vehicle offers a total of 5 configurations ranging from Rear-Wheel-Drive Max to Four-Wheel-Drive Ultra+ Custom Edition, with a price range of 239,900 yuan to 309,900 yuan. After stacking national and manufacturer subsidies, the starting price drops to 214,900 yuan, and first-batch users can enjoy 7 exclusive benefits worth over 83,000 yuan. Designed specifically for post-85s young professionals, this model, with its class-transcending competitiveness of "million-level experience, 300,000-level price," directly targets competitors such as the Li Auto L9 and AITO M9, and is expected to reshape the large six-seat SUV market landscape.
Space Revolution: All-Scenario Comfort Experience Upgraded Again
The Deepal S09 builds a flagship-level body framework with a length of 5,050 mm, a width of 1,960 mm, and a wheelbase of 3,050 mm, adopting a "2+2+2" six-seat layout to achieve a dual breakthrough in space utilization and comfort. Its third-row legroom reaches 980 mm and headroom 945 mm, completely breaking the "small stool" curse. Paired with the segment's only dual zero-gravity seats (supporting lateral sliding) and 18 ambient lighting points with 256 colors, it allows elderly passengers and children alike to enjoy first-class treatment. The middle-row seats are equipped with 8-point protruding massage function and support 16-way power adjustment. During long trips, users can switch with one touch to "1.9-meter nap mode" or "3.7-meter camping bed mode," meeting the diverse scenario needs of family outings.
The trunk space is equally impressive: with all 6 seats occupied, it can accommodate 7 24-inch suitcases. Combined with a hidden floor storage compartment and a detachable privacy partition, it enables seamless switching from daily commuting to outdoor camping. More notably, the industry-first 700 mm ultra-long sliding-rail smart center island integrates a 10 L heating and cooling refrigerator (-6°C to 50°C temperature control), allowing rear passengers to move it forward with one touch to retrieve items, completely solving the pain point of traditional models where "reaching for items is difficult."
Smart Driving Leap: Huawei ADS 3.3 Empowers All-Scenario Safety
As the first Deepal model equipped with the Huawei Qiankun ADS 3.3 advanced intelligent driving system, the S09 features a fusion solution at the perception hardware level consisting of "192-line lidar + 11 high-definition cameras + 3 millimeter-wave radars + 12 ultrasonic radars," achieving 360° dead-angle-free environmental modeling. The system supports full-scenario point-to-point connectivity from parking space to parking space. Whether it is automatic parking in narrow alleys or valet parking (VPD) in complex commercial districts, it can be remotely controlled through a mobile phone app, improving parking efficiency by 40% compared with the industry average.
In terms of active safety, Huawei's all-directional anti-collision CAS 3.0 system can achieve AEB emergency braking at 120 km/h forward, 60 km/h lateral, and 15 km/h rearward. Combined with the segment's longest 2.7-meter side curtain airbag and a 100% high-strength steel occupant cabin (with hot-formed steel accounting for 53%), it earned an all-good rating in the C-IASI MGGG crash test. Especially for third-row safety, which family users care about, the S09 adopts a "three-layer buffer structure + full-frame subframe" design. In the 64 km/h side pole impact test, the third-row dummy's head injury criterion (HIC) was reduced by 62% compared with the national standard.
Performance Disruption: Super Range Extender 2.0 Reshapes the Energy Efficiency Benchmark
The Deepal S09 is equipped with the Force Intelligent Range Extender 2.0 system, refreshing the industry record with a range performance of "1,450 km on one tank of fuel." Its 1.5T range extender has a thermal efficiency of 44.28%. Paired with CATL's 40.18 kWh lithium iron phosphate battery, it delivers a CLTC pure electric range of 220 km and supports 3C fast charging (adding 300 km in 15 minutes). The rear-wheel-drive version's 231 kW motor and the four-wheel-drive version's 362 kW dual-motor combination achieve 0-100 km/h acceleration in 7.1 seconds and 5.9 seconds respectively, with a top speed of 205 km/h.
In terms of chassis tuning, the front double-wishbone + rear H-arm multi-link independent suspension and CDC electromagnetic damping system form a "million-level driving control gene." The air suspension supports 70 mm height adjustment, and together with 21-inch Michelin PS EV silent tires, it achieved an excellent result of 82 km/h in the moose test. To address motion sickness, which family users are concerned about, Deepal's original "six-axis anti-motion-sickness technology" actively previews road conditions and dynamically adjusts suspension damping, reducing the probability of motion sickness among occupants by 76%.
Ecosystem Reconstruction: HarmonyOS Cockpit Creates a "Third Living Space"
The HarmonySpace 5 intelligent cockpit uses the Kirin 9610A chip as its computing core and supports 6-zone voice recognition and full-vehicle OTA upgrades. The front-row dual 15.6-inch 2.5K connected screens, rear-row 21.4-inch 3K entertainment screen, and 43-inch AR-HUD form a four-screen linkage. Together with a 20-speaker 7.3.4 panoramic sound system, it can deliver cinema-level audiovisual enjoyment. The specially developed "children's exclusive AI elf" supports interactive functions such as Chinese-English bilingual dialogue and poetry chain games, becoming an "intelligent nanny" for outings with children.
The Space Cube system supports voice/app remote adjustment of seat layout, such as one-touch switching to "meeting mode" (middle-row seats rotate 180°) or "movie mode" (front-row seats automatically move back and sunshades close). In addition, the "smart home interconnection" function jointly developed by Deepal and Huawei can synchronously control smart home devices, achieving seamless "car-home interconnection."
Market Breakthrough: Deepal Brand Upward Strategy Accelerates Again
The launch of the Deepal S09 marks Deepal Automobile's official entry into the 300,000-yuan high-end market. Deepal Automobile CEO Deng Chenghao said: "We not only want to become 'young people's first smart car,' but also 'young families' first flagship car.'" According to official sources, orders for the S09 exceeded 8,000 units within 24 hours after its release, with the four-wheel-drive version accounting for 65%, indicating strong consumer demand for high-performance, high-intelligence models.
With the launch of the G318 Worry-Free Crossing Edition and the planning of G-series exploration-themed models, Deepal Automobile is building a full-scenario product matrix covering "urban commuting-family travel-outdoor adventure." Huawei Intelligent Automotive Solution BU CEO Jin Yuzhi emphasized: "The Deepal S09 is a benchmark implementation of Huawei Qiankun smart driving in family scenarios. In the third quarter of 2025, it will be among the first to upgrade to ADS 4.0, realizing city NCA that 'can be driven anywhere nationwide.'"
The debut of the Deepal S09 is not only a milestone in technical collaboration between Deepal and Huawei, but also another powerful work by a Chinese brand aiming at the high-end market. With four-dimensional empowerment of "space revolution + smart driving leap + performance disruption + ecosystem reconstruction," can this "new benchmark in the 9 series" rewrite the large six-seat SUV market landscape? We may as well wait and see.
