Original: Northern Auto Market, Wu Shuhao
On October 14, the global launch event for the all-new Jetour Traveler 7, themed "Travel●Journey," grandly opened in Beijing. As the pioneer of China's boxy off-road category and the global sales champion, the Jetour Traveler series has undergone three years of deep market cultivation. With hardcore product strength and excellent user reputation, it has long led the global hardcore boxy off-road segment. This time, the all-new Traveler 7 fuel version and the all-new Traveler 7 C-DM hybrid version were launched simultaneously, redefining the all-around travel standard for 7-series boxy vehicles with core value for all scenarios: city, off-road, and travel.
In terms of pricing and benefits, the official guide price of the all-new Traveler 7 fuel version is RMB 139,900–179,900, with a launch super renewal price starting at RMB 125,900. Stacked with seven major car purchase benefits including cash, trade-in, and finance, the combined benefits reach up to RMB 40,000. The official guide price of the all-new Traveler 7 C-DM hybrid version is RMB 152,900–172,900, with a super renewal price starting at RMB 143,900. It offers nine major launch benefits with a total value of up to RMB 50,000. Sincere pricing and comprehensive benefits greatly lower the threshold for owning a high-quality boxy vehicle, allowing more users to easily unlock all-around free travel for urban commuting, family outings, and outdoor off-roading.
Since implementing the "Travel+" strategy in 2018, Jetour Auto has continued to deepen its all-domain travel mobility ecosystem, constantly breaking through product boundaries and scenario experiences. Since the launch of the Traveler model in 2023, it has quickly become popular worldwide with its rugged design, all-around performance, and reliable quality. At present, Jetour Auto's cumulative global sales have exceeded 2.56 million units, and the Traveler series' cumulative sales have exceeded 600,000 units, with monthly sales exceeding 10,000 for 31 consecutive months, ranking first in segment sales in 13 countries and regions worldwide. From extreme road conditions in China to complex terrains across six continents, the Traveler continues to prove the intelligent manufacturing strength of China's boxy vehicles with hardcore capability. At the launch event, Qi Subin, general manager of Jetour's Domestic Marketing Center, said that the greatest gain from the Traveler's three years of growth has been earning tens of millions of like-minded travel enthusiasts worldwide.
Building on three years of market accumulation, the all-new Traveler 7 has comprehensively advanced in five dimensions: intelligence, performance, space, safety, and ecosystem, achieving no shortcomings across all scenarios of city, wilderness, and travel. It truly achieves being inconspicuous for urban commuting, unafraid in outdoor exploration, and uncompromising for family long journeys.
All-Around City Intelligence Driving, Reshaping the New Urban Travel Experience
For high-frequency urban commuting scenarios, the all-new Traveler 7 is equipped across the lineup with the TOUR OS Lingxi Smart Cockpit, featuring the Qualcomm Snapdragon 8255 flagship chip, 24GB+256GB ultra-large storage, a 15.6-inch 2.5K ultra-clear central control screen, and integrated iFlytek Spark AI large model. It supports multi-command continuous interaction, free split-screen, and scenario linkage. The vehicle system responds smoothly and interacts intelligently and conveniently, easily curing the boredom of urban commuting.
The new car also achieves the industry's only high-level intelligent driving layout with equal intelligence for fuel and electric models. The fuel version is equipped with Falcon 500 high-level intelligent driving, supporting highway NOA navigation-assisted driving and full-scenario intelligent parking, covering multiple urban and highway road conditions. The C-DM hybrid version is further equipped with Huawei Qiankun ADS 5.0, featuring an in-cabin common optical path LiDAR and 27 high-precision sensors, enabling more accurate perception and more composed decision-making. It handles morning and evening rush hour traffic and complex road conditions with ease, bringing a leapfrog intelligent safety experience.
Hardcore Off-Road Performance, Dual Fuel-Electric Drive Conquers All Terrain
Adhering to a hardcore off-road DNA, the all-new Traveler 7 comes standard across the lineup with the XWD fully automatic intelligent four-wheel-drive system, identifying road conditions in seconds and intelligently distributing torque, easily handling complex off-road scenarios such as gravel, steep slopes, and mud. The fuel version is equipped with the Kunpeng 2.0TGDI+8AT golden powertrain combination, with a maximum power of 187kW. The power output is abundant and smooth, balancing off-road confidence with everyday drivability.
The C-DM hybrid version further breaks through the industry's upper limit for hybrid off-roading. It is equipped with the Kunpeng Super Hybrid 7.0 system, with a three-motor true four-wheel-drive architecture delivering a combined maximum power of 575kW and combined torque of 835N·m, with off-road performance comparable to million-yuan-level hardcore models. It is also equipped with a 45.12kWh CATL super battery, offering 251km CLTC pure electric range and 1,400km combined range, with a minimum fuel consumption of only 1.08L per 100km. This enables short-distance pure electric commuting and long-distance anxiety-free off-roading, maximizing both performance and energy efficiency. Paired with an 81% high-strength steel cage body, embedded through-type ladder frame, and lifetime vehicle warranty, it protects every wilderness exploration along the way.
Luxurious Travel Space, All-Dimensional Comfort Carrying the Whole Family's Passion
The exterior continues the classic boxy "way of square and circle" design language, with a bulging muscular hood, wide-body cladding, and horizon circular light group full of presence, paired with 9-layer custom paint, multiple trendy car colors, and an exclusive travel backpack, combining rugged texture with premium aesthetics. The 2800mm ultra-long wheelbase creates leapfrog spaciousness. The regular trunk is 580L, and the second row can be folded to expand to a 2-meter bed-level space. The whole vehicle has 73 refined storage spaces, easily storing the whole family's travel gear.
The cockpit interior uses extremely luxurious materials, with large areas of premium leather soft wrapping, a 64-inch panoramic sunroof, and 256-color starry sky ambient lighting to maximize the atmosphere. It is equipped with 12-layer cloud-like comfortable seats, supporting ventilation, heating, and SPA-level massage functions, combined with a 23-speaker Boya Sound panoramic audio system, creating an immersive mobile comfortable cockpit. Whether for urban commuting, long-distance self-driving, or outdoor camping, it can bring the whole family a cozy and comfortable travel experience.
Beyond product advancement, Jetour continues to improve the "Travel+" ecosystem. Relying on 3,000+ travel service stations, 600+ exclusive user benefits, more than 10,000 travel周边 products, and a mature trendy modification culture, it provides users with one-stop full-chain services for buying, using, traveling, and modifying cars, making travel more worry-free and more ceremonial.
Breaking through with strength, traveling far with passion. With the launch of the all-new Jetour Traveler 7 dual vehicles, with all-around product strength for city, off-road, and travel, ultra-high cost-effectiveness, and a complete travel ecosystem, it continues to solidify its position as the global boxy vehicle champion, helping millions of users pursue their passion for mountains and seas and unlock a free and diverse high-quality travel life.
