When joint venture brands collectively shift their R&D focus toward high-end and electrification, and when the 60,000-70,000 yuan family sedan market has become a "reduction hot zone," SAIC Roewe has offered a different answer with an all-new i6. On April 28, 2026, coinciding with the 20th anniversary of the Roewe brand, the all-new Roewe i6 was officially launched, offering three models—Changjiu Edition, Haojiu Edition, and Zhenjiu Edition—with a limited-time promotional price of 65,900-75,900 yuan. This price not only refreshes the price floor for compact family sedans, but also brings technologies once found only in 200,000-yuan-class models—such as in-cylinder direct injection, electronic column shifter, and the Qualcomm 8155 chip—to the 60,000-yuan family sedan market all at once. Building a flagship car is not difficult; what is difficult is continuously investing to give good things to the people. The all-new Roewe i6 is redefining what a "good car for the people" means through concrete action.
The Eastern Aesthetics of a "Face of National Peace and Prosperity"
The all-new Roewe i6 was personally overseen by former Rolls-Royce design director Josef Kaban, a master who has designed both million-yuan luxury cars and classics with million-unit sales. The new car continues the "Glory Pearl" aesthetic concept. The front face features a vertical waterfall intake grille composed of 23 digital waterfall grille slats, paired with a through-type star ring light assembly, making the entire front look upright and imposing. Officials gave it a very interesting description—"a face of national peace and prosperity." That kind of dignified steadiness that commands respect without anger rushes over you at first sight. The engine hood is inlaid with the ROEWE letter emblem, replacing the traditional red-and-black badge, giving it a more international flair.
The body-side lines flow smoothly from the front fender to the taillights, and with the large-angle fastback profile and multi-spoke wheels, it blends sporty flair into its steadiness.
The rear adopts through-type LED taillights, plus an upturned ducktail design, making the overall look simple yet refined. In terms of body dimensions, the new car measures 4767×1828×1498mm in length, width, and height, with a wheelbase of 2755mm. This design language neither loses steadiness for the sake of youthfulness nor appears cheap because of its affordable price, precisely hitting the psychology of family users who want both "respectability" and "practicality."
A "Wishful Orange" Cabin with 75% Soft-Touch Coverage
The interior of the all-new Roewe i6 adopts a "Wishful Orange" themed color scheme. The vehicle's soft-touch material area reaches 9.86 square meters, with coverage as high as 75.49%, achieving a luxurious texture where "everything within reach is soft-touch." Below the center console is an electronic column shifter design, cleverly freeing up the central tunnel and creating a practical yet ceremonial "treasure basin" duplex storage space, adding an extra 14 liters of storage space, so phones and small personal items can all be neatly organized.
In terms of seats, the new car is equipped with cloud-like electric sofas. The front dual seats support electric adjustment, ventilation, and heating, and with driver memory and welcome functions, they deliver a comfort experience comparable to executive-class sedans.
The combination of 9.86㎡ of large-area premium soft-touch materials and the two-spoke steering wheel makes the entire cabin's quality completely exceed the standard expected at this price point.
Intelligence: A 15.6-Inch 2.5K Large Screen + 8155 Chip, an Above-Class Configuration
The intelligent cockpit is the most surprising part of the all-new Roewe i6. The new car is equipped with the segment's largest 15.6-inch 2.5K central control screen, with a resolution of 2560×1440. Behind this large screen is the Qualcomm Snapdragon 8155 chip, once standard only on models above the 200,000-yuan class.
The 8155 chip has CPU computing power of 105k DMIPS and GPU computing power of 1126G FLOPS. The infotainment system responds extremely quickly and will not lag even with multitasking or prolonged use. On the software side, the new car is equipped with the Doubao deep-thinking large model, bidding farewell to the traditional rigid "question-and-answer" interaction. A single vague instruction can trigger multiple consecutive actions, creating the "most human-like" interactive experience. The phone connectivity ecosystem does not discriminate by phone brand—Huawei HiCar, Apple CarPlay, and Baidu CarLife are all supported, allowing seamless transfer when getting into the car. In terms of configuration, higher-trim models also integrate a 360-degree panoramic camera and AI intelligent blind-spot compensation system, allowing drivers to handle rainy-night narrow roads and parking maneuvers with ease.
Near-B-Class Spacious Comfort + 545L Extra-Large Trunk
Space is the core competitive strength of the all-new Roewe i6. With the segment's longest wheelbase of 2755mm and the segment's highest space utilization rate of 85.3%, the new car delivers a near-B-class spacious comfort experience. The rear row offers 985mm of headroom and 97mm of knee room, achieving "no headroom shortage for tall passengers, no cramped legs for long-legged passengers." A passenger 180cm tall still has ample headroom in the rear, and legroom is even more generous and free. The rear floor is almost completely flat, so the middle passenger will not get tired even on long journeys. The trunk has a regular volume of 545L and a wide opening, easily accommodating large items such as strollers, suitcases, and camping gear—more than enough for a family of four. From daily commuting to long trips home, from picking up children to weekend road trips, the space design of the Roewe i6 perfectly suits the full-scenario travel needs of families.
1.5L In-Cylinder Direct Injection + Measured Ultra-Low Fuel Consumption of 4.26L/100km
In terms of the powertrain, the all-new Roewe i6 is equipped with SAIC's self-developed 1.5L all-aluminum in-cylinder direct injection engine, introducing a 350bar gasoline direct injection system from the same source as turbocharged models, resulting in finer fuel atomization and higher combustion efficiency. The engine has a maximum power of 95kW and peak torque of 158N·m, matched with a CVT continuously variable transmission, tuned for smoothness and reliability. Fuel consumption is what appeals most to family users: the WLTC combined fuel consumption is as low as 5.96L/100km, and the average measured fuel consumption by multiple media outlets is even as low as 4.26L/100km. Based on 20,000 kilometers driven per year and a fuel price of 8.86 yuan/liter, this can save about 1,700 yuan per year. In terms of safety, the body adopts a "six longitudinal and six transverse" frame structure, and the roof laser welding process benchmarks German standards. The entire vehicle has undergone 1,000 hours and 28,000 kilometers of high-intensity durability testing.
Roewe's Answer to the Nation After 20 Years
2026 marks the 20th anniversary of the Roewe brand. In 2006, the Roewe 750 broke the curse that Chinese brands could not break into the mid-to-high-end market with a starting price of 250,000 yuan; in 2016, the Roewe RX5 created a new category of internet cars with the phrase "Hello Zebra." The all-new Roewe i6 is the opening chapter in Roewe's 20th-anniversary strategic blueprint. It tells the market a simple truth: true technological equality is not making high-end features optional, but enabling a 60,000-yuan-class national family sedan to also have near-B-class space, flagship-level intelligence, and hybrid-level fuel consumption. If you are looking for a gasoline family sedan that lets the whole family sit comfortably, drive with peace of mind, and use intelligently, this all-new Roewe i6 deserves a place on your car-buying list. And that promise of a "lifetime warranty on the original powertrain" may be Roewe's most enduring declaration of love to the nation.
