The 2025 Guangzhou International Auto Show grandly opened on November 21 at the Canton Fair Complex, with this year's theme being "New Technology, New Life." On Media Day, "Auto Market Little Horn" learned at the SAIC Volkswagen brand press conference in Hall 1.1 of Area A that SAIC Volkswagen announced its all-new new energy product series would be named ID. ERA, symbolizing the opening of a new era for future mobility. At the same time, "Auto Market Little Horn" discovered that "Zootopia 2" and its friends had also arrived at the Volkswagen brand booth. In particular, Nick and Judy were even merged with multiple popular Volkswagen models, making them especially eye-catching!
"Zootopia" Custom Exhibit Cars: SAIC Volkswagen Takes Another Step Toward Embracing Young Users
"To be honest, Volkswagen has always given us the impression of simply building good cars seriously, but it inevitably felt somewhat old-fashioned and dull—because it's Volkswagen, therefore it's ordinary... Yet this appearance at the Guangzhou Auto Show truly amazed me!"
On Media Day, "Auto Market Little Horn" ran into a local Volkswagen fan, and it is believed that his words also represent the sentiments of many consumers.
The Nick custom car built on the ID.3 GTX adopts a bright orange paint finish and themed styling. Its cute and adorable appearance became the focus of the booth, attracting many consumers to stop and take photos with IP figures such as Nick and Judy. Not only that, SAIC Volkswagen also went all out: at the auto show site, visitors could enter a lottery through Weibo interaction, and there were also "Zootopia 2" movie tickets as giveaways. It was truly full of emotional value, and the gifts were even more popular among young consumers!
In addition, at the press conference, the Pro family opened a new chapter. Not only did the first PHEV in SAIC Volkswagen's Pro family, the Passat ePro, make its debut, but star models such as the recently launched national family sedan Lavida Pro, Teramont Pro, Tiguan L Pro, and the all-new Lamando L also appeared simultaneously, with freshness equally maxed out.
It is also understood that by the end of 2025, the cumulative historical sales of the SAIC Volkswagen Volkswagen brand are expected to exceed 26 million, continuing to maintain its leading position in domestic single-brand sales. In 2026, the Volkswagen brand will launch 6 all-new new energy models, and by 2030 it will launch more than 20 all-new models, embracing a brand-new future with full momentum.
In terms of luxury brands, SAIC Audi's terminal sales in October reached 6,800 vehicles, up 19.3% from the previous month and up 126.7% year-on-year. As of the end of October, cumulative sales of the all-new SAIC Audi A5L Sportback exceeded 11,000 vehicles, leading the new trend of luxury mobility in the new era with comprehensively advanced strength.
SAIC Audi Partners with Tennis Champion Zheng Qinwen, Laying Out the Fields of Electrification and Intelligence
At this year's Guangzhou Auto Show, SAIC Audi appeared with the full lineup of its dual brands, comprehensively showcasing its strategic layout and product strength in the fields of electrification and intelligence. Among them, the Audi E5 Sportback Imperial Performance quattro model was grandly launched, precisely meeting users' expectations for reliable quality and ultimate handling with an agile mode. At the same time, the first SUV concept car of the AUDI brand also made its global debut, demonstrating Audi's determination and forward-looking vision to continue deeply cultivating China's new energy market.
"Auto Market Little Horn" learned at SAIC Audi's Hall 20.2 that the Audi E5 Sportback Imperial Performance quattro model has a limited-time exclusive price of 279,900 yuan. Users only need to pay an additional 10,000 yuan on top of the price of the Pioneer quattro model to enjoy a top-level configuration package worth nearly 50,000 yuan, easily possessing extremely reliable driving and a comfortable luxury experience. For users who order the Imperial Performance quattro model, the brand will also additionally gift 5,000 yuan worth of Ao Gold Mall points or an AUDI original charging wallbox benefit.
At the same time, the Audi E5 Sportback, the first strategic model of the luxury electric brand AUDI, is also being hotly delivered, continuously accumulating users' trust and praise. As the countdown to adjustments in new energy purchase tax policy continues, SAIC Audi has launched the Audi E5 Sportback cross-year purchase tax subsidy plan: for orders placed before November 30, if delivery is delayed to 2026 for reasons not attributable to the user, they can enjoy a purchase tax subsidy of up to 15,000 yuan.
SAIC Volkswagen: Youth Never Ends, Let's Party Together
It has been a few days since returning from the Guangzhou Auto Show, yet SAIC Volkswagen's "Zootopia 2" styling often comes to mind... Suddenly I realized that today is November 26—the day "Zootopia 2" opens simultaneously in mainland China and North America!
This film is the sequel to "Zootopia," released in 2016, nearly 10 years apart!
Actually, many classics are like this: they can endure loneliness and withstand waiting!
Fortunately, SAIC Volkswagen has lived up to expectations! Since the beginning of this year, SAIC Volkswagen has steadily advanced with the main axis of "oil and electricity advancing together, oil and electricity equally intelligent," bringing users one smart and reassuring travel companion after another. "Intelligentization of fuel vehicles" has opened a new landscape, and all-new new energy products will also come sweeping in. We also look forward to more excitement.
