The 19th Beijing International Automotive Exhibition in 2026 will grandly open on April 24. With the theme of "See the World Through Travel," Jetour Auto will appear with a full range of heavyweight products, showcasing a Chinese brand that has long been deeply engaged in the travel sector and is leading the industry's growth and leap forward.
At this auto show, the Jetour Traveler PLUS and Jetour Traveler PLUS C‑DM will be officially launched, while other heavyweight models will also make simultaneous appearances, interpreting scenario-based innovation with a complete product matrix. Carrying the 29-year technological heritage of Chery Group, Jetour will continue to take users as the foundation, scenario orientation as the guide, and long-termism to deeply cultivate the travel sector, bringing the strength and confidence of Chinese automobiles to a broader world.
Jetour Traveler PLUS Dual Models Launched, Committed to Scenario-Based Long-Termism
Since its birth, Jetour has always anchored itself in users' real travel scenarios, adhered to differentiated category innovation, and forged a unique growth path. At this Beijing Auto Show, Jetour will bring major new updates in two major categories: boxy vehicles and travel mini RVs, fulfilling its long-term commitment to users.
The highly anticipated Jetour Traveler PLUS and Jetour Traveler PLUS C‑DM will be officially launched, and multiple heavyweight new products from the boxy family will also appear together, continuously solidifying its position as the "Global Champion of Chinese Boxy Vehicles." The travel mini RV category will also welcome a major upgrade, with the Jetour Shanhai L7 PLUS and multiple all-new flagship models making a concentrated appearance, taking "mobile home" as the core concept and creating full-scenario solutions around family travel and long-distance living on the road.
From off-roading to traveling and living, from the city to distant places, Jetour Auto always puts user needs first, takes scenario innovation as its guiding principle, and polishes every product with long-termism, so that every vehicle truly serves users' travel lives.
Adhering to User-Centeredness, All-Scenario Experience Upgraded Anew
From obscurity to global recognition, Jetour Auto's confidence has always come from users. At this auto show, Jetour Auto will continue to adhere to user-centeredness, deeply integrate people, vehicles, and scenarios, showcase a travel service ecosystem covering the entire chain, and put its commitment to users into more details.
The booth will create an immersive global ecosystem experience zone. Through user roadbooks, modified accessory displays, and a travel wish plan, visitors can intuitively feel the diverse value of Jetour Auto's "Travel+" ecosystem. At the same time, multi-dimensional interactive experiences will be integrated on site, from gourmet food to immersive travel check-in scenes, allowing visitors to personally experience the charm of travel.
Brand activities will also be full of highlights. Top international musicians will appear on site, conveying youth and passion through an international expression. Overseas users and owner representatives from around the world will also gather at the booth to jointly witness Jetour Auto's global appeal as it deeply cultivates the global market and gains tens of millions of fans. There will also be surprise appearances by mysterious guests, conveying Jetour Auto's brand original aspiration of putting users first from diverse perspectives.
Eight Years of Steady Progress, from China to Global Leadership
Since its founding, Jetour Auto has advanced steadily on the path of long-termism, delivering an impressive growth report card in eight years.
As of the end of March 2026, Jetour Auto's global cumulative sales exceeded 2.26 million vehicles, selling well in 100 countries and regions worldwide, ranking first in Chinese brand SUV sales in 15 countries/regions, proving the hardcore strength of Chinese brands with global sales.
From leading in the "Travel+" strategic concept and leading in technological capability, to leading in travel ecosystem, leading in user culture, and leading in global sales, Jetour Auto has built a solid barrier with five major leads. In eight years, it has proven that by adhering to user value and deeply cultivating segmented tracks, Chinese brands can also lead the world and travel across the globe.
Measure mountains and rivers through travel, and journey to the world with original aspiration. On April 24, at Hall E1, China International Exhibition Center Shunyi Venue, Beijing, Jetour Auto invites you to visit the booth and join a grand journey toward the world!
