On April 23, the 2025 Shanghai International Auto Show grandly opened. Under the theme "Together Forward to New," FAW-Volkswagen's Volkswagen brand made a powerful appearance at Hall 5.1 with forward-looking technological achievements, a strong product lineup, and a brand-new brand image. The Volkswagen brand's first global CMP platform concept car, the ID. AURA, created by FAW-Volkswagen, became the center of attention, while the comprehensively renewed 6-seat/7-seat family flagship SUV, the all-new Talagon, also became a rising star at the event. The SUV family led by the all-new Tayron L and Tavendor, the sedan family composed of star models such as the all-new Magotan, Sagitar, and Golf GTI, and the ID. family stood together, presenting the strong product lineup of FAW-Volkswagen's Volkswagen brand in a full matrix.
CMP Platform Concept Car Leads the Way, Intelligently Charting a New Ecosystem for Future Mobility
As a pinnacle event in the global automotive industry, the Shanghai Auto Show has long been regarded as the industry's "weather vane." FAW-Volkswagen, with the CMP concept car ID. AURA and the smart cockpit as its technological spearheads, showcased the brand's latest achievements in electric and intelligent transformation.
Targeting the most vibrant young Chinese families, FAW-Volkswagen specially created the Volkswagen brand's first global CMP platform concept car—the ID. AURA. This pure electric compact sedan not only features a younger and more dynamic design, but also carries the all-new CEA electronic and electrical architecture, which can seamlessly integrate with multiple technologies such as AI cockpits and advanced driver assistance systems, delivering a smarter connected experience, faster response speed, and a more advanced intelligent cockpit experience. The combination of the CMP electric platform and CEA electronic and electrical architecture will not only inject a stronger and more sustainable intelligent gene into FAW-Volkswagen's future models, but also increase the speed from R&D to market launch of FAW-Volkswagen products by more than 30%, achieving true "China speed."
Based on the rapidly iterating intelligent electric mobility needs of Chinese users, FAW-Volkswagen also showcased its fully self-developed Comfort Sensory Intelligent Domain Cockpit. This smart cockpit, led by the FAW-Volkswagen team with forward-looking technology, has built a complete innovation incubation loop—from creative conception to technical verification, then to rapid regular function optimization, and finally to mass production installation, making ideals a reality. The Comfort Sensory Intelligent Domain Cockpit adopts FAW-Volkswagen's industry-first intelligent music glass, using nano-ceramic technology to transform the front and rear windshields and roof into invisible sound field units, reducing energy consumption by 72% compared with traditional speaker systems; it adopts more than 3 times the industry solution's intelligent front-end plus millisecond-level interconnected communication, enabling millisecond-level interconnection with PADs, mobile phones, and other devices; the gradient two-tone surface in metallic silver and nebula purple also reflects FAW-Volkswagen's years of accumulated craftsmanship and traditional advantages in painting. The launch of this smart cockpit not only demonstrates the R&D strength FAW-Volkswagen has accumulated over 34 years of deep cultivation in the Chinese market, but also lays a solid foundation for the Volkswagen brand to lead the future transformation of mobility.
All-New Talagon with "Double Ace in Space and Power," a Luxurious Flagship for the Whole Family to Travel Freely
If there were such a car that could handle everything—small families, large families, young and middle-aged people, near-retirees, long-distance trips, suburban outings, different groups, and multiple scenarios—then it must be the renewed all-new Talagon! With the core product strength of "double ace in space and power," combined with the Volkswagen brand's latest combined driver assistance and cockpit experience, this 6-seat/7-seat family flagship SUV became the king of traffic on the stand, attracting countless visitors to stop and take photos.
As the Volkswagen brand's largest SUV in the world, the all-new Talagon has comprehensively lengthened its body dimensions, with a space utilization rate of up to 87.2%, fully leading models in the same class. Thanks to its excellent interior space, the new car is also the only model in its class that can accommodate four suitcases (2 x 24-inch + 2 x 20-inch) with the third row not folded down. Whether for ride experience or storage experience, family travel feels more relaxed, redefining luxurious ride standards.
In terms of power, the all-new Talagon is equipped with the fifth-generation EA888 2.0T engine, achieving all-around performance breakthroughs through innovative technologies such as the Miller cycle and variable geometry turbocharging. Compared with the third-generation EA888 engine, maximum power has increased by 23.5%, and peak torque has increased by 14.3%. Whether starting and accelerating or cruising at high speed, a clear power improvement can be felt. In terms of fuel economy, the all-new Talagon's combined fuel consumption under WLTC test conditions is only 8.33L/100km. Despite an increase in vehicle weight and a 23.5% increase in maximum power, fuel consumption instead decreased by 3.7%. At the same time, thanks to more complete combustion efficiency, the new engine's CO2 emissions have been reduced by 3.2g/km, not only meeting current stringent emission standards, but also fully preparing for future stricter environmental regulations.
Product Strategy Accelerates Layout, Drawing a New Chapter for Future Mobility
In March 2025, China FAW and Volkswagen Group officially signed a strategic cooperation agreement, jointly determining the new model planning for FAW-Volkswagen and opening a new chapter in the accelerated electric and intelligent transformation of the Volkswagen brand.
Starting from 2026, based on the strategy of "coordinated progress of oil, electric, and hybrid, and full intelligence across oil, electric, and hybrid," FAW-Volkswagen's Volkswagen brand will launch 10 all-new models across multiple segments: including 5 pure electric, 2 plug-in hybrid, 2 range-extended hybrid, and 1 all-new fuel model, each a "custom-made work" targeting the needs of Chinese users. At the same time, FAW-Volkswagen is also accelerating its advancement from "global collaboration" to "local leadership," deeply participating in localized product definition and product development, assuming more development responsibility, and continuously enhancing FAW-Volkswagen's leading role in product definition, development pace, and user scenario creation, bringing consumers more diverse mobility choices with a rich product matrix, intelligent solutions, and scenario-based experience design.
Facing an industry landscape of ever-intensifying competition, FAW-Volkswagen will also continue to strengthen its core competitiveness in quality and service, fully practicing "customer-centered long-termism and altruism." Adhering to rigorous and stringent German craftsmanship, FAW-Volkswagen's high-quality, ultra-safe products have long ensured that consumers can buy with confidence and use with peace of mind. Wu Yingkai, Deputy General Manager (Commercial) of FAW-Volkswagen and Party Committee Secretary and General Manager of FAW-Volkswagen Sales Co., Ltd., said: Quality is not a bargaining chip for brand premium, nor is safety the so-called greatest luxury; in this era of competing over everything, FAW-Volkswagen firmly chooses to compete over quality. From brand service upgrades, to jointly building a new benchmark for new energy vehicle safety with CATARC, to breaking industry conventions by taking the lead in launching the "double lifetime warranty" policy for the entire fuel SUV lineup, behind all this is precisely FAW-Volkswagen's confidence in product quality and deep insight into customer needs.
From the stunning debut of the ID. AURA concept car to the powerful appearance of the all-new Talagon, from the independent development of the Comfort Sensory Intelligent Domain Cockpit to the efficient advancement of the "coordinated progress of oil, electric, and hybrid" and "full intelligence across oil, electric, and hybrid" strategies, this Shanghai Auto Show fully demonstrated FAW-Volkswagen's determination to accelerate its electric and intelligent transformation and the direction of its brand renewal. Based on deep accumulation in technical reserves, system capabilities, and user reputation, FAW-Volkswagen will use technological innovation to drive new quality productive forces, take customers as the center, quality as belief, safety as the bottom line, and service as guarantee, bringing consumers more high-quality products while promoting the high-quality development of China's automotive industry and continuing to lead a new era of mobility.
